{"id":25506,"date":"2022-12-15T13:24:51","date_gmt":"2022-12-15T18:24:51","guid":{"rendered":"https:\/\/www.avant.com\/blog\/?p=25506"},"modified":"2022-12-15T13:25:12","modified_gmt":"2022-12-15T18:25:12","slug":"10-years-of-avant-building-a-better-financial-journey-for-our-customers","status":"publish","type":"post","link":"https:\/\/www.avant.com\/blog\/news\/10-years-of-avant-building-a-better-financial-journey-for-our-customers\/","title":{"rendered":"10 YEARS OF AVANT: Building a Better Financial Journey for Our Customers"},"content":{"rendered":"

A message from Matt Bochenek, CEO of Avant:<\/em><\/p>\n

For too many Americans, financial security is feeling more and more out of reach. Nearly one-third lack the savings to pay for a $400 emergency expense, such as a car repair or medical bill.^ Rising prices are making it harder to cover the basics. And without some breathing room in the budget, it can seem impossible to make progress on life goals and get ahead.<\/p>\n

Since its founding in 2012, Avant has been dedicated to providing access to credit to those who are generally underserved by the traditional banking system. Based in Chicago, we\u2019re a credit-first financial technology company*<\/sup> that provides access to innovative financial solutions, including personal loans and credit cards. While the company has grown and evolved over the years, it\u2019s always remained true to its founding mission of lowering the costs and barriers of borrowing for everyday people.<\/p>\n

Now ten years in, Avant is marking a new milestone with a dramatic brand transformation. The new visual identity and brand strategy reflect the company\u2019s history, evolution and renewed commitment to empowering more people to move forward on their financial journeys.<\/p>\n

The time is right<\/h2>\n

When I became Avant CEO in May 2021, one of my top priorities was to help shape the strategic vision behind our mission and go-forward identity. As one of Avant\u2019s earliest employees, I\u2019m proud to have witnessed the evolution of our business from a single provider of personal loans to where we are today, marking our 10 year anniversary with an exciting rebrand as we celebrate a decade of enabling access to credit for over 2 million hard working Americans.<\/p>\n

Looking forward, I\u2019m excited about the next chapter of Avant\u2019s history and have tremendous confidence in our ability \u2014 and more importantly, our deep passion \u2014 to continue growing, learning and innovating as a team.<\/p>\n

The launch of the new brand also aligns with the growing demand for help navigating today\u2019s unique set of economic challenges. The new brand is based on a relentless focus on meeting the needs of our customers. From digital tools to access to credit to supportive customer service, we\u2019re here to help move financial lives forward. It\u2019s fairly simple: When our customers win, we win. And that motivating factor will push us forward as a company and in our pursuit to continue to deliver innovative financial solutions to you.<\/p>\n

A strong brand with a clear message<\/h2>\n

From the start, the Avant brand has been grounded in deep respect for the grit our customers show in navigating their financial circumstances. By offering access to the products and services you need to pursue your unique financial goals, we succeed by helping you succeed.<\/p>\n

Through every step of the rebranding process, our team has worked to clarify and strengthen the core essence of our brand, identifying the key elements that differentiate Avant, and exploring ways to communicate that brand identity through compelling visuals and messaging.<\/p>\n

\"\"<\/a><\/p>\n

Our focus on our customers<\/h2>\n

A key element in our brand evolution is its focus on customer-centricity. Coming out of the Great Recession of 2008, the FinTech industry emerged as a disruptive force, creating challenger brands to the traditional system that offered new products and services to consumers hungry for a better, more intuitive financial experience. Like many early FinTechs, Avant helped to level the financial playing field by focusing on accessibility, a seamless digital experience and products that were both fee-friendly and transparent.<\/p>\n

Fast forward ten years to today and in many ways a digital experience has gone from disruptive to table stakes. That\u2019s why we used our rebrand process to go further, taking a deep dive into the psychological and emotional issues that drive the complicated relationships people have with money.<\/p>\n

It\u2019s this connection to the real human side of money that sets the new Avant brand apart. Transparency, simplicity and control are great, but they don\u2019t mean anything if you don\u2019t also address the everyday hopes, fears and dreams that drive the real-world decisions we make about money.<\/p>\n

For me, it all boils down to a simple truth: People come first. At Avant, we see people holistically, not just as credit scores. And we never patronize our customers or trivialize your journey. We take your needs to heart and work together to provide the products, services and personal support you need to move your financial life forward.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

The spirit of the new brand is captured in its new tagline: Financially Forward.TM<\/sup> It\u2019s both a commitment and a rallying cry, inspiring our team and our customers to keep working hard toward each new goal. It\u2019s also our promise to you that we\u2019ll be with you at every step \u2014 empowering you with the products, tools, services and support you need to keep moving forward on your financial journey.<\/p>\n

What\u2019s next<\/h2>\n

At Avant, we\u2019re proud of where we\u2019ve been and incredibly excited about where we\u2019re going. We\u2019ve set our standards high but we know we can get there by working together as a team and for our customers \u2014 staying true to our mission and brand identity. Stay tuned for more exciting announcements in the new year as we look toward the next ten years of our journey and focus on moving both our customers and Avant Financially ForwardTM<\/sup>.<\/p>\n

\n

^Federal Reserve Economic Well-Being of U.S. Households Report (May 2022).
\n<\/em>*Avant, LLC is a financial technology company, not a bank. Avant-branded credit products are issued by WebBank.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A message from Matt Bochenek, CEO of Avant: For too many Americans, financial security is feeling more and more out of reach. Nearly one-third lack the savings to pay for a $400 emergency expense, such as a car repair or medical bill.^ Rising prices are making it harder to cover the basics. And without some […]<\/p>\n","protected":false},"author":38,"featured_media":25507,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[1437,270],"tags":[],"class_list":["post-25506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avant","category-news","entry","has-media"],"yoast_head":"\n10 YEARS OF AVANT: Building a Better Financial Journey for Our Customers - The Avant Blog<\/title>\n<meta name=\"description\" content=\"Since its founding in 2012, Avant has been dedicated to providing access to credit to those who are generally underserved by the traditional banking system. 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